SONXPLUS
Canon

$529.99

$529.74 + $0.25 EHFs

SX540 HS (B)
(Digital Cameras - Point & Shoot)

Characterized by its long-reaching zoom, the Canon PowerShot SX540 HS Digital Camera is also benefitted by the inclusion of a 20.3MP High-Sensitivity CMOS sensor and DIGIC 6 image processor to realize notable image quality, sensitivity to ISO 3200, and 5.9 fps continuous shooting, as well as the ability to record full HD 1080p video at 60 fps. The 50x optical zoom lens covers a 24-1200mm equivalent focal length range, spanning wide-angle to super telephoto perspectives, and an Intelligent IS image stabilization system supports this range by minimizing the appearance of camera shake when shooting both photos and movies. Balancing this extended reach, an ergonomic body design incorporates a large grip for further stability, as well as a large 3.0" 461k-dot LCD for composing imagery and reviewing photos and movies. Additionally, built-in Wi-Fi with NFC allows you to wirelessly share your imagery directly to a linked smartphone or tablet.

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50x Optical Zoom (24–1200 mm)

Once you experience the reach and versatility of this camera's astonishing 50x Optical Zoom, you'll wonder how you ever did without it. From sporting events to travel highlights, wildlife to landscapes, the powerful zoom lets you capture the details that make your photography stand out. Not only will you have the ability to move in to the shot you want, but you'll also be able to capture those shots with incredible Canon quality. The camera's secure ergonomic grip makes steady handheld shooting easy and comfortable, while Intelligent IS analyzes the shooting situation and applies advanced stabilization technology to help keep images clear and virtually shake-free in a wide variety of conditions.

Intelligent IS

Intelligent IS analyzes camera movement and applies a suitable shake correction method for the shooting situation. For stills, the system selects from Normal IS, Panning IS, Macro (Hybrid) IS and Tripod modes. When shooting video, the system selects from Dynamic IS, Powered IS, Macro (Hybrid) IS and Active Tripod IS modes. With Intelligent IS, you can concentrate on image capture, letting the camera make effective IS settings to help capture a steady image.

20.3 Megapixel High-Sensitivity CMOS Sensor

This camera employs a 20.3 Megapixel High-Sensitivity CMOS sensor, which delivers powerful imaging performance and is optimized for use in compact cameras. Utilizing a sophisticated light-capturing design, it provides high sensitivity for high ISO capture with reduced noise. It's also incredibly fast, capable of rapidly capturing and moving image data to the processor, as well as enabling fast continuous shooting and fast autofocus.

DIGIC 6 Image Processor

This camera is equipped with the DIGIC 6 Image Processor, which helps boost image quality in both stills and video. Improved light sensitivity allows for higher resolution with less noise when shooting in dark conditions, and Dynamic IS detects and compensates for tilt and parallel movement (shift blur) to help create video that's virtually free of distortion. The processor also enhances the performance capabilities of this camera, enabling high-speed, high-quality continuous still image shooting at up to 5.9 frames per second. And video recording is impressive as ever, as the DIGIC 6 Image Processor enables Full HD at 60p, as well as MP4 recording. Highly compressed MP4 video not only preserves space on your memory card but also improves playback on compatible mobile devices. Plus, with MF Peaking, made possible thanks to the DIGIC 6 Image Processor, you'll have a pro-level focusing tool at your disposal.

Built-in Wi-Fi Technology Makes Sharing Quick and Easy

Built-in Wi-Fi technology helps provide on-the-go convenience when you want to share your photos and videos with friends and family. Easily post your images to social networking and media sites – Facebook, Twitter, YouTube, Flickr, and Google Drive – through CANON iMAGE GATEWAY directly from your camera, or save them to the online photo album to share anytime, anywhere. The camera can also connect directly to both compatible iOS and Android devices, and upload images via the free Canon Camera Connect app without a computer. You can control the destination of your uploads to share with everyone or to select groups, and even add comments. Wi-Fi capability makes posting in real time possible, so you can keep everyone up to date with photos and video even as events unfold. Wi-Fi technology also allows you to transfer images to other Wi-Fi equipped PowerShot cameras or print your photos directly to a PictBridge (Wireless LAN) certified printer. Thanks to the newly added Wi-Fi Button, you can now connect in both Shooting mode and Playback mode for quick and easy operation. You can even turn on the camera and connect at the same time with just one press of the button, helping you get right to sharing and managing your files when you like.

Image Sync Function

In addition to wirelessly transferring photos and videos through CANON iMAGE GATEWAY to your computer, now you can view and download them from your smartphone. Take them anywhere, anytime, and use your familiar smartphone operations to view and share them.

Remote Shooting with the Camera Connect App

Remote shooting functions of your camera through your smartphone or tablet have been vastly improved with the Canon Camera Connect app. Now a variety of the camera's expressive capabilities are available to you: use different shooting modes (P, Av, Tv, M, Custom); enjoy multi-aspect shooting and display; choose AF frame modes (single-point/face detection); shoot in continuous shooting mode; and utilize the AF button. In addition, the Camera Connect app is now universal to PowerShot and EOS cameras with built-in Wi-Fi, so if you switch between cameras, operation is easy and familiar.

Capture spectacular 1080p Full HD video at 60p with stereo sound

This camera is designed to make beautiful, creative video capture easy and fun. Image quality is luminous and lifelike in 1080p Full HD, with selectable frame rates of 60p, 30p and 24p to match the situation and end use. MP4 format, ideal for sharing and playing on mobile devices, is also available. Dynamic IS offers 5-axis image stabilization that can correct strong camera shake that can occur when you shoot while running or walking backward.

Zoom Framing Assist now features a lock button option for quick and accurate subject recognition

With its Optical Zoom lens capacity, this camera has the telephoto reach to capture subjects a long distance away. At maximum telephoto, however, it can be challenging to track a moving subject. The Zoom Framing Assist seek function makes it much easier to use the camera's powerful zoom lens. When you press and hold the Zoom Framing Assist button, the camera will automatically zoom out to include a wider angle of view, enabling you to easily locate your moving subject. Once you find it, releasing the button will cause the lens to return to its original zoom position, intelligently keeping the subject in focus until you're ready to shoot and capture the perfect close-up moment. You can even make zoom adjustments while the button is pressed, with an animated assist frame that makes viewing easy. When the button is released, the lens will return to the adjusted zoom position.

Zoom Framing Assist offers a seek assist function that detects when you're panning (for instance, to search for the location of a soccer player) and automatically zooms out to help; stop panning, and the zoom returns to its original position. Zoom Framing Assist keeps your subject's face the same size in your frame no matter how they move. Tap the Zoom Framing Assist function button to detect your subject's face. As your subject retreats and advances the camera automatically zooms in and out so their face remains the same size. It's especially useful for capturing the expressions of fast-moving children. The feature has been further enhanced by letting you choose the subject's size: choices include face, upper body, whole body, manual or off for superior assistance and control. And, for even more convenience, all Zoom Framing Assist functions are also available when shooting video.

Large 3.0-inch LCD enables easy viewing even from a wide angle

The large, 3.0-inch high-resolution LCD screen makes it easy to both frame and review your shots. A resolution of approximately 461,000 dots helps makes small details clear, and images are viewable even from a wide angle so showing others what you've captured is easy, too.

Hybrid Auto lets you record up to four seconds of video before each image you capture, then it combines each clip and still into a quick video recap

Hybrid Auto records up to four seconds of video every time you shoot a still image, then automatically joins the clips and pictures* into a video that captures the essence of special days: vacations, important occasions or any time you're shooting many shots in a day. In this mode, Hybrid Auto automatically recognizes the scene and optimizes camera settings for incredibly high image quality. The resulting 1080p HD video is properly exposed, crisp and steady, so your "highlight reel" is stunningly beautiful.

* Pictures can be withheld from the resulting video via menu settings.

Story Highlights enables the camera to automatically compile images and videos from a certain day or event into a mini highlight reel with music

View your still images and video as a fun short story with the Story Highlights feature on the PowerShot camera. Improved for convenience, you can choose to have the camera create this reel automatically by using advanced algorithms to classify your images according to date, event or people, then compiling a short video of approximately three minutes with suitable background music and color effects applied. You can also customize your Story Highlights reel for a fun, unique video. Story Highlights BGM lets you add background music (choose from three pre-loaded songs) to the clips that Story Highlights automatically generates, for a new level of emotive expression. It's all done in camera, without the need for any additional software. Easily access and enjoy your Story Highlights – simply press the Story Highlights button to start creating your highlight album. The Story Highlights album can be saved to the camera's memory card for quick replay and also shared using the PowerShot camera's built-in Wi-Fi technology.

IMPORTANT: Images may not reflect actual product.
PHOTO
Effective image size of digital sensor 20.3 Mpx
Digital sensor size 1/2.3-inch CMOS
Viewfinder type Not available.
Optical zoom 4 x
Digital zoom 50 x
35mm equivalent zoom 24–1200 mm
ISO rating Auto, ISO 80–3200
Autofocus TTL Autofocus, Manual Focus
Focus range 0 cm - Infinity
Aperture range F3.4 - F6.5
Exposure metering system Evaluative, Center Weighted Average, Spot
Shutter speed 1–1/2000 sec.
Geotagging No
3D picture No
Self-timer 2-10 sec. / Custom
VIDEO
Movie mode Yes
Video resolution 1920x1080
Video FPS 60
Audio Yes
Video standards NTSC, PAL
SPECIFICATIONS
Interface • Hi-Speed USB (Mini-B)
• HDMI (Type C)
• Direct connection to Canon SELPHY, PIXMA Photo Printers & PictBridge compatible printers
Monitor type LCD
LCD monitor size 3 in
Digital media types SD
File formats H.264, JPEG, MPEG-4, AAC
Wireless Wi-Fi, NFC
Color Black
Flash Built-In
Playback menu Yes
Waterproof No
Additional information • Intelligent IS analyzes camera movement and applies a suitable shake correction method for the shooting situation
• This camera is equipped with the DIGIC 6 Image Processor, which helps boost image quality in both stills and video
• With the built-in Wi-Fi on this camera, you can use your compatible smartphone or tablet to remotely control it
Supplied Accessories • Battery Pack NB-6LH
• Battery Charger CB-2LY
• Neck Strap NS-DC11
• Lens Cap (with Strap)
• (USB Interface Cable and Digital Camera Solution CD-ROM are not included)
DIMENSIONS
Width 4.72 inch(es) / 11.99 cm
Height 3.22 inch(es) / 8.18 cm
Depth 3.62 inch(es) / 9.19 cm
Weight 0.97 lb(s) / 0.442 kg

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SONXPLUS, a group of independent retailers in the retail sales of electronic products, computers, telecommunication and home automation, firmly established in their line of work. Founded in 2004, our banner brings together passionate specialists, who have become known and recognized across Quebec and Ontario. All of SONXPLUS retailers share the same objective. As to bring these fast evolving technologies that will change your lives. Whether you visit us in stores or on our website, you are guaranteed attentive and friendly services to your current and future electronic needs.